![]() ![]() Long content is more likely to be shared once read and receives more backlinks than shorter content. What's the perfect length for a web page or blog post? Analysis of first-page search results (SERPs) by Backlinko, serpIQ and others found that Google favors content around 2,000 words in length. ![]() However, stuffing too many keywords into your content or titles will lead to penalties. ![]() Keyword research is still the bedrock of on-page SEO, and including long-tail keywords on your pages can increase the click-through rate (CTR) by 3% to 5%. With only 8% of searches being phrased in the form of a question (Moz), this means searchers are instead using long-tail keyword phrases to get more tailored results than they would through generic terms. Search queries are getting longerĪccording to Smart Insights, 50% of search queries now contain four words or more. If you're refreshing your digital marketing in 2020, here are 10 major SEO trends you need to be aware of. Businesses that don't keep up will quickly fall behind, or even get penalized if you're following outdated rules. Google's algorithm updates and changing user habits mean the SEO rulebook is constantly being rewritten. However much you know about SEO, it's not enough if you don't keep on top of the latest trends. ![]()
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